Attracting more people to your commercial district is vital.
But when they get there, they must be delivered what they are promised.
Then they will stay longer and tell their friends.
If the promise is not delivered they will go away disappointed.
This decreases foot traffic in your town.
This is noticed by businesses who come to your town to look at vacant shops.
The decreasing foot traffic gets even worse if businesses are not leasing shops or buying businesses.
So put the community into your economy by delivering on your promises.
This photo: Lovers Walk - 531 Chapel Street, South Yarra, Australia. Taken from the main shopping street of the area - Chapel Street.
Here is a sweet florist in Melbourne.
It's on the corner of Toorak and Rockely Roads, South Yarra.
It's designed to give a quick and colourful stop-off on the way to loved ones.
But Chapel Street is a WALK away.
Chapel Street is the economic heart of the community in this region with about 1,000 shops.
Does a drive-by florist just out-of-precinct undermine the HEART?
Doesn't it make your little heart jump?
Out the front of Maggies Milk Bar, 328 Toorak Road, South Yarra, Australia
The City of Stonnington has released their Draft Economic Development Strategy 2012-2016 for public comment. At a glance it recognises the value of mainstreet business and walkable economies for the health of the community. If I had it my way, they would spend a lot more money on graffiti removal - the biggest smack in the face when entering Chapel and Greville Streets - self-proclaimed 'leaders' in the Australian high-street landscape.