Above: Interior. Greens and Co. 123 Oxford Street, Leederville, Australia.
Comforting, because in our super-heat, the paper lanterns sway with the breeze.
Not all good though. We hear the Greens and Co. proprietor is the same person appearing in our Naughty Melons page.
I'm sure there's a reasonable excuse, isn't there?
* * *
Above: We sometimes permit 'the community' to it's 'free expression' and forget it sometimes results in community destruction.
In this circumstance, someone has fly-posted their message using glue. This poster will not come off easily and the glue disfigures the wall of the business.
This sends an unwanted message to customers that the business does not care about the area. And if this is the case, why would the customers come back here?
So the business must then rectify. This costs money, staff time and management time, which should be spent in increasing community participation, not remedying destruction.
Should local governments step up and spearhead legislation (if need be) which makes the promoter and then the venue responsible for this kind of damage?
Sienna's of Leederville, 115 Oxford Street, Leederville, Australia
Above: Oxford Street Books, 119 Oxford Street, Leederville, Australia
Canoe car, Oxford Street, Leederville, Australia
As reported earlier a newsagency has closed, leaving a typical, lonely shell.
But it is alive!
Gysiana has moved in.
Gypsiana, 747 Newcastle Street, Leederville, Australia
A very clever and inexpensive fitout.
You can see they have preserved the interesting and ancient Leederville Newsagency sign.
Following on from Tuesday's post ...
We are told the same retailer has this site.
The iconic Oxford 130 coffee shop.
I wonder how this closure affects foot traffic on this side of the street?
Before ... in February 2012
Now ... July 2012
People counters do count dogs and little babies because they respond to our body heat (the counters, that is!). (Actually, the babies and dogs do too.)
It's important to count babies and dogs.
They are members of the community and the economy too.
Greens and Co, 133 Oxford Street, Leederville, Australia
It is my dream to install a people counter in this place, in Oxford Street.
It's such a beautiful street, full of community activity.
It's so important to measure it.
We can then understand where the community and the economy is going.
Less people = bad. More people = good.
Harry and Gretal, 133 Oxford Street, Leederville, Australia
Not a good look, really.
A retailer ties up a site and doesn't activate it for the community.
Come on, what's going on?
The (maybe) Ma Melons, 132 Oxford Street, Leederville, Australia
Shot in February 2012
And shot on 30 June 2012
And on 6 August 2012
And on 5 March 2013
Brown Porche something-or-other at Harry and Gretel, 133 Oxford Street, Leederville, Australia
A newsagency has closed it's doors in Leederville.
Shedding it's skin, it shows generations of older newsagencies underneath.
Next door is the new concept: sausage in a bun, SNAG AND SONS.
The newsagency in February this year.
The newsagency now. Its history shown.
And Snag and Sons, 749 Newcastle Street, Leederville
This February post counted three newsagencies in Leederville. Now there are two.
As a follow-up from Wednesday's post, have a look at two shops only doors from each other.
One is irregular and has a lot of activity. One is dead straight and is ... quiet.
Greens & Co, 123 Oxford Street, Leederville, Australia
Siena's, 115 Oxford Street
Shots taken a few minutes apart.
This is a new section to seriously analyse SHOPFRONT DESIGN.Urban Depot, 117 Oxford Street, Leederville, Australia
Angled shopfronts draw us to the entry. They protect us from the wind and rain. They extend the display area.
They also need slopping out in the morning.
But they are better.
Oxford Street Books, 119 Oxford Street, LeedervilleThe portico is room sized.Stunning Terrazzo floor. Former Cecil Bros shoe store (?)Count me in for Leederville. I will be walking around Oxford Street to enjoy these shopfronts again.
It's a beautiful place ... the sky is blue, the shops are full ... people are out and about and talking to each other in the street ...
Let's remind ourselves that the public place is very expensive to build. It's full of lanes, shops, streets, art, tables, seating, signage, telecommunications and more ... They are our retail mainstreet environments.
So, it's worthwhile to maintain our expensive investment, I say ... Therefore, when its when its a stunning Saturday morning and all the world fills your streets, please do not confront them with vomit-shaped milkshake spills.
Because its difficult to keep your pecker up and continue your investment of time, energy and cash within the local economy if the surroundings say, 'We don't care'.
Even if you do.Saturday, 18 February, 10:58am
'Never mind, you say. I bet it will be cleaned immediately'.
But it isn't.Monday 20 February, 2012, 1.00pm.
Two days later and it's still there.
And now we start the new working week.
It's important to keep in mind that this isn't a remote bin. It's central, in a prime, retail mainstreet area of about 60 shops with only one vacancy.
It must gleam like a palace soldier's boot.
Over three weeks later, somebody has tried, but is it good enough? (No.)Tuesday, 14 March, 5.50pm.
Nearly two weeks later I return to visit my old friend ...
Saturday, 25 February, 8.15pm
We know the local authority cleans the bins, but is it sustainable to depend on only them to do it?
'Well,' you say, 'they should just spend whatever it takes to get the job done properly.'
Fine. They should. I agree.
But to support the investment the local authority makes in cleaning, we must also exercise influence over activities which generate litter.
That takes discrimination.
If the shops and all the public infrastructure were private property, and if it was managed appropriately (refer to HDWE in the linked article and video for examples) the principal consideration would be selecting businesses that contribute to the public realm and economy. Toby Shannon in the article's video says that the Howard de Walton Estate's principal consideration with leasing contracts is 'what the retailer can bring to the area'.
Some cities dangerously presume that retail curation is out of their grasp. It is not.
You can paint any retailer into the picture of your mainstreet. This brings the retail use, the built form and the operator into any space. The use satisfies the demand within the economy, the built form enhances the interactions between people and the operator (retailer) manages all of it sustainably.
This takes time and preparation.
Turn your back on the new, raised veggie beds in your garden and I'm sure some things can thrive without you. But you can have a greater diversity of produce and a more sustainable growing culture if you meticulously edit the weeds, curate the plants you need and rotate them all to sustain the ground.
For a city to only increase its cleaning budget is unsustainable because it's like replacing soil at each new season instead of suitably tilling your patch properly throughout the year.
So, cities must participate in the curation of retailers for the betterment of the community, and not trust 'the market' will produce the best outcome for the local economy.
That way, retailers who can curate the public realm can be encouraged and these who do not, or even despoil it, can be discouraged.
When we are within a place, we seek something from it in return other than the goods in our shopping bag. Mainstreets are chosen not only by the goods and services they provide us, but by the level of engagement and personal development we experience whilst there.
We go to places which return to us greater personal development for our time, energy and cash, and we will go where there appears to be a better return on our investment.
Mainstreets may not be aware of it, but they are competing with each other to provide this to people.
The economy of the locality in the photos is threatened because people will go to more comfortable surroundings where their time, energy and cash appears to be more respectfully handled.
If you turn your back on your garden, some things will survive despite the neglect. But eventually you will have to replace all the soil and start again when you really, seriously, want a great garden.
And that's very expensive.
And also a great shame.
Leederville's prime retail core is on Oxford Street between Leederville Parade and Vincent Street, Newcastle Street between Oxford Street and Carr Place, and a small piece of Carr Place (from 'The Barbershop in Leederville' to Newcastle Street).
In this core are 63 shopfronts, with over 50% dedicated to food, plus one vacancy.
70% of the shops you'll find only in Leederville - 11% are national or international chains - and the middle is taken up by local chains such as Jus Burgers, Friendlies Chemists and Remedy (all figures care of A Beautiful City).
At 226 Carr Place - at the edge of the precinct, is Sayers Food, impressing everybody ...
A fantastic ledge presents itself accross the road, but its sticky and doesn't look like it's been cleaned before.
Kudos to Chocolateria San Churro for treating the rear of their shop - a place usually forgotten.
In Leederville's case the rear of the shops are very visible to the public - the bulk of the carparking's there.
This side is visible to Vincent street passing traffic. The rear of the western side of Oxford Street is visible to Leederville Parade.
Bike racks and other public fittings are also neglected or forgotten. Banal graffiti appears to be accepted - even a major bank has some ...
Is the busiest part of this precinct the western side of Oxford Street - at about Remedy, Harry & Gretel and Harry Next Door?
This is a schedule of all the uses in the shopfronts within the precinct.
Leederville has beautiful images of independant shops and their customers...
Leederville's considerable weighting of food busineses (31 plus two pubs - over 50% of all shops) have the following ownership structure...
Further images of shops within this wonderful precinct ...
This is how all businesses within the precinct are owned ...
Comments, corrections? All your feedback on the Leederville retail precinct will be passed to the local government. Watch here for their feedback and for further information ...