Confectionary And Ice-cream

The Secret To A Sense Of Place


There's a blog called Freo's View and it's jolly good.

There's an interesting dialogue going on over there about Place Management.

Diana Ryan asks whether all our places are going to end up looking the same.

This is my take on it.


Place management is about fostering assets.

Assets should be distinct. It's part of what makes an asset.

Place managers should be facilitating local assets for regional sustainability and local distinctiveness.

Local governments are recognising this in part, but too often just book marketing ads, run a festival or knit a bootie on to a tree.

A good place manager must be able to create a competitive community, and the local distinctiveness (born from its assets - people - locally) is critical for this.

The fundamental legacy of place management should be that local peopel (assets) have a community which self-develops as part of its day-to-day doings.

Because reinvention is necessary for vitality and competitiveness.

It's culture, really.

It's a different issue whether a local person or an interstate consultant can provide this best.

This is where the web of industry and communities wrap themselves up in conflict and contradiction.

No consultant probably believes he isn't completely necessary but should not be paid to help.

See? Web.

The answer I think is a sustainable system of self-development where extra, professional staff are less necessary.

Many cities have this: they are special area rate organisations who have a staff member to do their bidding.

But these are badly run sometimes so the outcomes are not there or not good enough.

Place management has a long way to go. The journey's exciting.

But hopefully, we're all unnecessary anyway.

A good place manager must understand how private property, the attraction of businesses, retail uses and business management affect community participation.

Must also tie bootie to tree.

Above: Le Bon Cake Shop, 93 Acland Street, St Kilda, Australia  Le Bon Continental Cake Shop on Urbanspoon


Below: The Imp, 863 Albany Highway East Victoria Park  The Imp on Urbanspoon

Tiny Tables are not just to get more bums on seats.

It is to engineer more incidental contact between strangers.

That is an essential service we come to coffee shops for - as much as the black stuff in the cup.

No, perhaps this is better.

Below: The always-supporting-your-community state-government Department of Housing 24-hr shopfront.

No mosquitoes can get in.

269 Albany Highway, Victoria Park.

There's Been a Major Disturbance in The Force

Ewww..! There's been a major disturbance in the force at East Vic Park.

Just look at this chart. Look at it!

I don't have time for this! What I like is predictable and even behaviour.

Look at Sunday, 24 November. Why on heck was there 4,008 pedestrian movements?

This is way above the average for all other Sundays. Why? What's going on there? Was there a fault with my equipment?

Look at the whole month again, scrambled so the footfall of each day of the week is bundled together:

This is 101% more than the usual Sunday average of 1,991.

But don't worry, I think I've worked it out. This counter is too close to Baskin Robbins, an ice-cream shop. As our Summer bleeds-in, we are getting huge, Sunday, ice-cream traffic. Problem? No.

Yes. We need counters that are representative of the community-activity good for all businesses in the street. Solution? This counter could be re-located further toward the centre of the precinct where specialised business aren't dictating the trends for the whole counter.

By why should we? It's not Baskin Robbins fault they provide a delicious pick-me-up to so many people. And this data is representative of people on the street. So deal with it.

In fact, I think this huge, fat Sunday is representative of a change we won't see at our other counters - and that is because of ice-cream, because of Baskin Robbins, and because of what they can attract.

We will see foot traffic heft upwards here.

The stinking heat at other locations is keeping foot traffic stable, despite the 'holiday season', merry weather and all that.

So, let's look and see, shall we?