This shopfront sign in Bay View Terrace is a beauty.
It is on the Westpac Bank and is a great innovation.
It describes the local business history of the people.
What do you get when you are given history or 'heritage'?
- Distinctiveness: things that are unique to your place are the stories. They cannot be replicated elsewhere and this makes your place more interesting and competitive.
- Entertainment: discovering local, distinct stories is fun. Placing them among the business district is a relieving contrast to the day's shopping or daily errands. Business-stories are fascinating to people too - everyone has their own story of the 'shops in the olden days' - even if that was 2001!
- Comfort - a sense that people care enough to recall and display local stories reminds us that this place is all about community - the economy is just a sweet by-product of that.
Thank you, Westpac.
Above: Shopfront detail on the Westpac Bank, 27 Bay View Terrace in Claremont, Australia.