Public Art

It's As Simple As Your Senses

This building will be known to many as that big block of flats in Claremont opposite the boys school (on Stirling Highway, near Stirling Road). 

Now it's got a big slinky on it. And that's better.  

Because of our senses. As our senses are engaged we participate more... so public art leads to more community participation and thus economic innovation, safety, and regional resilience. 

The investment pays itself off. A Beautiful City argues for that, to defend common sense and invigorate city development in our unique way.  


A Preview Of A Beautiful Mainstreet


Hampden Road and 'Broadway' are two small strips with some great retail design.

You'll see evidence of clever signage solutions, unique footpath arrangements, stunning architecture and much more.

Please click ahead and enjoy the story.

Being within cooee of University of Western Australia (Broadway) and Hollywood Hospital (Hampden Road) these two strips have a sustainable source of commercial activity (if managed well).

A Beautiful City place management finds existing and incoming retailers who provide the best economic development.

Intelligent retail design engages the community beyond the need for essential services and creates lasting activity that keeps social innovation churning.

There is no other place you will see such bang-for-your-buck social innovation than in a mainstreet.

A well managed mainstreet, that is.  An A-Beautiful-City-Managed mainstreet, I should say.


I am pleased to introduce the City of Nedlands as our newest client, meaning they will enjoy people counting data in two of their mainstreets for the next 12 months.

We installed a people counter in Hampden Road, Nedlands in June this year and the second is scheduled for 'Broadway', Nedlands this month.

Already there is a characteristic lunchtime peak in the Nedlands counting. It's from the Grey's Anatomy crowd at the Hollywood Hospital. It's very predicable and you can set your clock by it.

You could set your clock by the Mon-Fri midday peak.

The strip of Hampden Road and Broadway, Nedlands.


Nicholas and A Beautiful City provide confidential, fee-for-service, consultation and coaching services to town councils, retailers and centre owners to create sustainable businesses, organisations and environments. Please feel free to use this form for enquiries.

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Mainstreet Rejuventation Through Innnovative Management

I am proud to say I have been working with Arthur Kyron and Ben Rose of the Town of Victoria Park in their programs to rejuventate their mainstreets.

A Beautiful City people counting systems are now in East Victoria Park and Victoria Park - two locations penetrated by the enormous and fantastic Albany Highway mainstreet.

The below quote is supplied by the town's Strategic Projects Consultant, Mr Ben Rose:

"How do you measure the health of a mainstreet?  Vibrancy and activity are often used as subjective measures, but how do we put objectivity and robust conclusions into those often subjective observations?

Physically counting the number of people using the space, at any given point in time, and over time, gives us (the mainstreet administrators) the best available information for making important decisions relating to the mainstreet.

Are visitation rates up, are they down, how do they compare to this time last year, what are the annual trends like, what is the busiest day of the week, busiest hour of the day?.....all of these questions can be answered through people counting.  The Town of Victoria Park invested in two people counters in 2012-13 and will be looking to extend its network of data-gathering with more units in 2013-14, thereby enabling better informed decisions for the continued revjuvenation and activation of the Albany Highway mainstreet."

Below: Another stunning piece of public art improving the town centre of East Victoria Park.

For more information on A Beautiful City's people counting system for mainstreets, please visit our people counting page or our people counting articles.

More Streetfront Improvement by a Retailer


Above: It's the choices of the retailer and the permissions or non-interference of the local authority and landlord which effect improvements in the community: the public realm, the pedestrian network - the safety, comfort and interestingness of our neighbourhoods and districts.

Zingongo Gallery, 47 Lefroy Road, South Fremantle, Australia

Stunning Public Artwork in Claremont

Above: The choices of the local authority, retailer and landlord combine to create a significantly more interesting streetscape in this location.

Customers are attracted to vibrant neighbourhoods, where the retail landscape is constantly changing, is locally distinct, on-the-move, and has a 'leading edge' which creates opportunities for all - the customer included.

All these outcomes can be accelerated through quality place management.

Public Art by Kyle Hughes-Odgers on the side of Zomp Shoes, 2 Bay View Terrace, Claremont, Australia.

Preventable Business Destruction


Above: We sometimes permit 'the community' to it's 'free expression' and forget it sometimes results in community destruction.

In this circumstance, someone has fly-posted their message using glue. This poster will not come off easily and the glue disfigures the wall of the business.

This sends an unwanted message to customers that the business does not care about the area. And if this is the case, why would the customers come back here?

So the business must then rectify. This costs money, staff time and management time, which should be spent in increasing community participation, not remedying destruction.

Should local governments step up and spearhead legislation (if need be) which makes the promoter and then the venue responsible for this kind of damage?

Sienna's of Leederville, 115 Oxford Street, Leederville, Australia