Business Curation - What Is It?

In an interview with Sophie Bowman of Simply Fabulous in Victoria Park we learn that the vital opportunity here is the addition of more boutiques. This is to offset the high number of night-time business (restaurants) here and create more daytime activity.

Footpath subsidence in front of her shop where a street-tree was recently removed is an opportunity to replicate nearby public seating projects. But instead of a 'normal' project the seating should be decorated and maintained by Simply Fabulous. This will give SF more visual impact on the streetscape because the eye will span her 'brand' over more linear metres. So, without actually adding more boutiques (yet) the precinct already has a higher percentage of boutique activity in the landscape. This is critical in attracting other boutiques to the area, who will be looking for justification that their business-type is sustainable in the precinct. This right can be rescinded if the area becomes 'boutique heavy' one day and the highest and best use of the seating becomes something else.

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Below: some subsidence which needs seeing to anyway (in between the in-ground uplights).

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Below: Nearby seating projects.

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Below: Simply Fabulous to the right, subsidence is behind the bench (at left). Bench could be discarded (steel is too hot in summer and too cold in winter) and replaced with a seating project; area is under walkability review which includes addressing vehicle speeds. Public activity at the road line reduces speeds because drivers intuitively add caution.

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