A big success for Kardinya Park Shopping Centre

A Beautiful City client Kardinya Park has just completed their first month of intensive marketing and here are the results.

Total budget under $3000...

Halloween marketing by Helayna from Under The Sun, Kardinya. 

Halloween marketing by Helayna from Under The Sun, Kardinya. 

- Growing Facebook Likes to 681.

- Enrolling tenants into centre marketing with marketing meetings in-store, and by email with national tenants.

- Increasing tenants' exposure and enrolment by cross publishing their own Facebook posts and photos to Kardinya Park’s FB page.

- Increasing customer awareness of the centre and the tenants with in-store photos.

- Maintaining a professional face with an updated website including tenant photos and regular website maintenance.

Yes, there was a Koala in Norm Wrightson's Hairway!

Yes, there was a Koala in Norm Wrightson's Hairway!

- Increasing tenant's exposure and enrolment by cross publishing their own Facebook posts and photos to Kardinya Park’s FB page.

- Showing off centre marketing to tenants by explaining our cross promotion of their pages and encouraging them to further share and promote.

- Increasing cooperation between the centre and tenants by cross linking their Facebook pages with ours and being a marketing face of the centre with face-to-face meetings explaining promotions.

- Increasing immediacy between retailers and customers by providing Facebook flyers for retailers to hand out to customers.

National tenants just email their campaigns across for publication on the Kardinya Park FB page and website.

National tenants just email their campaigns across for publication on the Kardinya Park FB page and website.

- Increasing retailer's satisfaction by coordinating free coffee campaign for them to enjoy sharing with their customers.

MAJOR ACHIVEMENTS

- Exciting and enrolling tenants with a bigger face-to-face marketing effort – they want more!!

- Overtaking nearby Stockland Riverton in FB Likes – a publicly listed company.

Local friendly tenants are enrolled into digital marketing.

Local friendly tenants are enrolled into digital marketing.

- Engaging customers with tenant and shopping centre photos and private messages – customers have written exclaiming how attentive we’ve been to their needs!

AND

- Beginning a major FB presence that competes with many other Perth centres and creates a template for marketing that tenants love.

Nicholas Takács, A Beautiful City