I hear (and I'm sure you do too) a lot about 'service' and the lack of it in our mainstreets.
"It's no wonder businesses are struggling"
"Retailers should stop complaining and take better care of their customers if they want to survive"
"I just came back from Bali and the service there was a-maaay-zing"
In defense of independent retailers I will say that when we're on holidays:
- we seek out unique experiences and have more money to do so,
- are indulging ourselves and submitting to pleasure, and
- our experiences are better overall because of an elevated mood.
Our arguments on service are about the very changes happening to our mainstreet communities.
Because once upon a time our community was different: you went to your mainstreet for everything - your merchant wore an apron and patted your child on it's head. But he could do that, because you were there every other day (you had to be) and your pennies kept a smile on his face.
A sustainable economy is one where the customers and the merchants are satisfied.
Service paradigms change. That OK.
And by attracting retailers who are on the cutting edge of service we are making our communities sustainable.
Retailers not only make the places, they make the community.
There is not a mainstreet in the land that isn't a row of retailers comprising the space.
Give your community a chance and locate better retailers. They understand the community and they bring it to life.
See me about that.
Above: Put them in aprons.
Customers are too rude and demanding, says this Claremont retailer*
How one landlord reinvigorated their community using independent retailers
Attract better retailers to your street with A Beautiful City people counters
*Article by David Cohen for The Subiaco Post - page 15, April 12, 2014 edition